Why redesign the old website?
- Confusing navigation menu: Users were complaining they couldn’t find information they were looking for, the donation page did not stand out from the menu
- Colours were dull and uninviting, and design looked dated
- Website was not mobile friendly
- Not SSL compliant
Who are the users?
- Long time supporters and donors who are mainly in their 50s and over, are Christians and have a personal relationship with one or more of the staff.
- Non faith-based Trusts and Government grant managers, who decide to award funds to NPOs based on the work they do in the community.
- Students and Graduates (alumni).
‘Competitor’ Analysis
I studied the websites of TSCF, Navigators.org and Friends International, which are other organisations that minister to either local University Students or International Students in their respective countries. I focused my research on User Interface elements and User Experience Flows – including the About page and Donation page.
Project Goals
- Improve accessibility for users, with clear information architecture that users would expect
- Inviting and cheerful colours and design
- Provide a good overview what ISMNZ is and what it does
- Mobile optimisation
- Improve SEO and SSL compliance
What I did in the New Design
- Installed the new SSL certificate to support HTTPS to make it more secure and Search Engine friendly.
- Moved the website from Weebly to Wix.
- Re-designed the website UI and make it mobile friendly, especially for mobile devices (mainly for Android and iOS devices).
- Implemented multilingual feature for improving the the international students User Experience. This is a huge plus for an organisation that works with international students and their guardians.
- Donation button is prominent, and donation instructions are clear, and all information that admin manager needs to send out donation receipts are compiled.
- Reorganised the navigation menu and information architecture so that the website is more user friendly and intuitive.
- Created a members page to store members-only legacy documents
What it looks like now
- New redesigned ISMNZ website
Comments
I like the color palette